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	<title>Silverado Trail Media</title>
	<atom:link href="http://silveradotrailmedia.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://silveradotrailmedia.com</link>
	<description>web site developers, Pasadena, CA</description>
	<lastBuildDate>Wed, 01 Sep 2010 01:24:23 +0000</lastBuildDate>
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		<title>The blogger’s blogger.</title>
		<link>http://silveradotrailmedia.com/2010/08/31/the-bloggers-blogger/</link>
		<comments>http://silveradotrailmedia.com/2010/08/31/the-bloggers-blogger/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 09:34:43 +0000</pubDate>
		<dc:creator>marywald</dc:creator>
				<category><![CDATA[blogs]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://silveradotrailmedia.com/?p=56</guid>
		<description><![CDATA[Doug Hay was a co-founder of social marketing firm Expansion Plus, and Press Feed, an online newsroom and wire service for social media. He also conducts one of the more popular webinar series, for small businesses looking to get out the door with social media. His blog is widely read and contains useful tips on [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.dougahay.com" target="_blank"><img src="http://silveradotrailmedia.com/wp-content/uploads/2010/08/doughay.jpg" alt="" title="doughay" width="360" height="247" class="alignleft size-full wp-image-57" /></a><a href="http://www.dougahay.com" target="_blank"><span class="drop">D</span>oug Hay</a> was a co-founder of social marketing firm Expansion Plus, and Press Feed, an online newsroom and wire service for social media. </p>
<p>He also conducts one of the more popular webinar series, for small businesses looking to get out the door with social media. </p>
<p>His blog is widely read and contains useful tips on a daily basis. The site is built in WordPress 3.0. His Facebook page and Twitter accounts are automatically updated from this blog. </p>
<p><a href="http://www.dougahay.com" target="_blank">See the site</a></p>
]]></content:encoded>
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		<title>cowboy rap</title>
		<link>http://silveradotrailmedia.com/2010/08/31/viral-video/</link>
		<comments>http://silveradotrailmedia.com/2010/08/31/viral-video/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 08:54:26 +0000</pubDate>
		<dc:creator>marywald</dc:creator>
				<category><![CDATA[communities]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[activism]]></category>
		<category><![CDATA[Buddy Press]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[political]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://silveradotrailmedia.com/?p=35</guid>
		<description><![CDATA[One of Silverado Trail Media&#8217;s sites, Main Street Brigade, is a political activism site supporting financial reform. They are currently mobilizing users in support of Elizabeth Warren, the Harvard Economist who conceived of the Consumer Financial Protection Bureau. Bonnie Abaunza, our client, had an idea one day. She got a friend of a friend, a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mainstreetbrigade.org" target="_blank"><img class="alignleft size-full wp-image-45" title="cowboy_rap" src="http://silveradotrailmedia.com/wp-content/uploads/2010/08/cowboy_rap.jpg" alt="" width="360" height="197" /></a><span class="drop">O</span>ne of Silverado Trail Media&#8217;s sites, <a href="http://www.mainstreetbrigade.org" target="_blank">Main Street Brigade</a>, is a political activism site supporting financial reform.</p>
<p>They are currently mobilizing users in support of Elizabeth Warren, the Harvard Economist who conceived of the Consumer Financial Protection Bureau.</p>
<p>Bonnie Abaunza, our client, had an idea one day. She got a friend of a friend, a young guy who works at Best Buy, and a film crew, and headed out to a ranch somewhere in Malibu. In one day they shot a &#8220;rap video&#8221; for the cause. It was in editing that evening.</p>
<p>The video has now been on CNN, Bloomberg Financial, NPR, in the Wall Street Journal, the New York Times, USA Today &#8212; basically, all over the media.</p>
<p>Every web marketer&#8217;s dream &#8212; low budget, &#8220;down home&#8221;, but close enough to the pulse to just take off.</p>
<p><a href="http://www.mainstreetbrigade.org" target="_blank">See the site</a></p>
]]></content:encoded>
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		<title>If only I could talk to the whales.</title>
		<link>http://silveradotrailmedia.com/2010/08/31/if-only-i-could-talk-to-the-whales/</link>
		<comments>http://silveradotrailmedia.com/2010/08/31/if-only-i-could-talk-to-the-whales/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 07:59:10 +0000</pubDate>
		<dc:creator>marywald</dc:creator>
				<category><![CDATA[blogs]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[Buddypress]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[whales]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://silveradotrailmedia.com/?p=50</guid>
		<description><![CDATA[When he was two years old Jon Soeder discovered an ability to talk to animals. Today he has written a book about conversations with whales. The book has won two national book awards and is taking off. TheWhalePeople.com is a community of people interested in exploring the world of whales (and dolphins) in a way [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.thewhalepeople.com" target="_blank"><img class="alignleft size-full wp-image-51" title="whales" src="http://silveradotrailmedia.com/wp-content/uploads/2010/08/whales.jpg" alt="" width="360" height="232" /></a><span class="drop">W</span>hen he was two years old Jon Soeder discovered an ability to talk to animals.</p>
<p>Today he has written a book about conversations with whales. The book has won two national book awards and is taking off.</p>
<p><a href="http://www.thewhalepeople.com" target="_blank">TheWhalePeople.com</a> is a community of people interested in exploring the world of whales (and dolphins) in a way that goes beyond the expected.</p>
<p>Built in WordPress 3.0 with Buddypress. </p>
<p><a href="http://thewhalepeople.com" target="_blank">See the site</a>.</p>
]]></content:encoded>
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		<title>Unbeaten the movie</title>
		<link>http://silveradotrailmedia.com/2010/08/31/new-one-1/</link>
		<comments>http://silveradotrailmedia.com/2010/08/31/new-one-1/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 07:57:31 +0000</pubDate>
		<dc:creator>marywald</dc:creator>
				<category><![CDATA[basic]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://silveradotrailmedia.com/?p=60</guid>
		<description><![CDATA[Unbeaten, a documentary film, tells the fabulous story of paraplegic men taking on their environment and their competitors in the longest wheelchair race in the world. With the film in the running for an Oscar this year, the site is used for general information but also to schedule screenings of the film and purchase copies [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.unbeatenthemovie.com" target="_blank"><img src="http://silveradotrailmedia.com/wp-content/uploads/2010/08/unbeaten.jpg" alt="" title="unbeaten" width="360" height="292" class="alignleft size-full wp-image-64" /></a><a href="http://www.unbeatenthemovie.com" target="_blank"><span class="drop">U</span>nbeaten</a>, a documentary film, tells the fabulous story of paraplegic men taking on their environment and their competitors in the longest wheelchair race in the world. </p>
<p>With the film in the running for an Oscar this year, the site is used for general information but also to schedule screenings of the film and purchase copies of the DVD. </p>
<p>Originally intended as a blog, the site was built on a WordPress platform. As the functions of the site changed, WordPress&#8217;s easy to use control panel still makes it easy for the client to update the site from home or the road. </p>
<p><a href="http://www.unbeatenthemovie.com" target="blank">See the site.</a> </p>
]]></content:encoded>
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		<title>peace, brothers</title>
		<link>http://silveradotrailmedia.com/2010/08/30/hello-world/</link>
		<comments>http://silveradotrailmedia.com/2010/08/30/hello-world/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 05:42:17 +0000</pubDate>
		<dc:creator>marywald</dc:creator>
				<category><![CDATA[communities]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[Buddypress]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[human rights]]></category>
		<category><![CDATA[peace]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://silveradotrailmedia.com/?p=1</guid>
		<description><![CDATA[TheCommunity.com, our &#8220;passion project&#8221;, is an Internet portal for peace and human rights. Built on WordPress 3.0 with Buddypress and other features. The site has received international media attention, and was selected as the number two site of the year by USA Today in 2002. see the site]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.thecommunity.com" target="_blank"><img class="alignleft size-full wp-image-5" title="tcc" src="http://silveradotrailmedia.com/wp-content/uploads/2010/08/tcc.jpg" alt="" width="360" height="257" /></a><a href="http://www.thecommunity.com" target="_blank"><span class="drop">T</span>heCommunity.com</a>, our &#8220;passion project&#8221;, is an Internet portal for peace and human rights.</p>
<p>Built on WordPress 3.0 with Buddypress and other features.</p>
<p>The site has received international media attention, and was selected as the number two site of the year by USA Today in 2002.</p>
<p><a href="http://www.thecommunity.com" target="_blank">see the site</a></p>
]]></content:encoded>
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		<title>just give me the information</title>
		<link>http://silveradotrailmedia.com/2010/08/30/some-people-just-want-to-keep-it-simple/</link>
		<comments>http://silveradotrailmedia.com/2010/08/30/some-people-just-want-to-keep-it-simple/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 05:32:36 +0000</pubDate>
		<dc:creator>marywald</dc:creator>
				<category><![CDATA[basic]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[html]]></category>

		<guid isPermaLink="false">http://silveradotrailmedia.com/?p=20</guid>
		<description><![CDATA[Suzanne Mitchell is a television producer in New York. People want to be able to go to her site and get some background on her, see some of her work, and find out how to contact her. It surprises us that this site continually gets good feedback from  users. Sometimes you don&#8217;t need to go [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.fullmotionpictures.com" target="_blank"><img class="alignleft size-full wp-image-21" title="fmp" src="http://silveradotrailmedia.com/wp-content/uploads/2010/08/fmp.jpg" alt="" width="360" height="228" /></a><a href="http://www.fullmotionpictures.com" target="_blank"><span class="drop">S</span>uzanne Mitchell</a> is a television producer in New York. People want to be able to go to her site and get some background on her, see some of her work, and find out how to contact her.</p>
<p>It surprises us that this site continually gets good feedback from  users.</p>
<p>Sometimes you don&#8217;t need to go beyond simple.</p>
<p><a href="http://www.fullmotionpictures.com" target="_blank">See the site</a></p>
]]></content:encoded>
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		<title>Kyle Eastwood</title>
		<link>http://silveradotrailmedia.com/2010/08/30/kyle-eastwood/</link>
		<comments>http://silveradotrailmedia.com/2010/08/30/kyle-eastwood/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 05:19:30 +0000</pubDate>
		<dc:creator>marywald</dc:creator>
				<category><![CDATA[custom php]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Kyle Eastwood]]></category>
		<category><![CDATA[Movable Type]]></category>
		<category><![CDATA[music]]></category>

		<guid isPermaLink="false">http://silveradotrailmedia.com/?p=16</guid>
		<description><![CDATA[Clint Eastwood’s son Kyle is an accomplished jazz musician with a new release and a full schedule of gigs and jazz festivals around the world. His site needs to be updated from his office weekly. We did a combination of Flash and blog platform Movable Type, with a media player so users can listen to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.kyleeastwood.com" target="_blank"><img class="alignleft size-full wp-image-17" title="kyle" src="http://silveradotrailmedia.com/wp-content/uploads/2010/08/kyle.jpg" alt="" width="360" height="266" /></a><span class="drop">C</span>lint Eastwood’s son Kyle is an accomplished jazz musician with a new release and a full schedule of gigs and jazz festivals around the world.</p>
<p>His site needs to be updated from his office weekly. We did a combination of Flash and blog platform Movable Type, with a media player so users can listen to music.</p>
<p>It is regularly updated now by his management.</p>
<p><a href="http://www.kyleeastwood.com" target="_blank">See the site</a></p>
]]></content:encoded>
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		<title>15,000 dresses</title>
		<link>http://silveradotrailmedia.com/2010/08/30/some-have-a-more-complex-vision/</link>
		<comments>http://silveradotrailmedia.com/2010/08/30/some-have-a-more-complex-vision/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 05:08:56 +0000</pubDate>
		<dc:creator>marywald</dc:creator>
				<category><![CDATA[custom php]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[bridal]]></category>
		<category><![CDATA[complex php]]></category>
		<category><![CDATA[php]]></category>

		<guid isPermaLink="false">http://silveradotrailmedia.com/?p=9</guid>
		<description><![CDATA[Annie Sokoloff is a familiar face to readers of In Style, Martha Stewart Weddings, Glamour and other leading magazines that have featured her wedding and bridal dresses. When she came to Silverado Trail Media, she wanted to create a &#8220;build your bridal party&#8221; feature on her site, so that readers could see any dress style [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.annaelyse.com" target="_blank"><img class="alignleft size-full wp-image-10" title="annaelyse" src="http://silveradotrailmedia.com/wp-content/uploads/2010/08/annaelyse.jpg" alt="" width="360" height="265" /></a><a href="http://www.annaelyse.com" target="_blank"><span class="drop">A</span>nnie Sokoloff</a> is a familiar face to readers of In Style, Martha Stewart Weddings, Glamour and other leading magazines that have featured her wedding and bridal dresses.</p>
<p>When she came to Silverado Trail Media, she wanted to create a &#8220;build your bridal party&#8221; feature on her site, so that readers could see any dress style in any color, save them to a page, and be able to view different dresses for each of her bridesmaids at once.</p>
<p>The site required rendering (true to color) and indexing more than 15,000 images. It was featured in media stories on the bridal industry on its release.</p>
<p><a href="http://www.annaelyse.com" target="_blank">see the site</a></p>
]]></content:encoded>
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		<title>human rights comes alive.</title>
		<link>http://silveradotrailmedia.com/2010/08/30/human-rights-comes-alive/</link>
		<comments>http://silveradotrailmedia.com/2010/08/30/human-rights-comes-alive/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 18:26:01 +0000</pubDate>
		<dc:creator>marywald</dc:creator>
				<category><![CDATA[features]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[Desmond Tutu]]></category>
		<category><![CDATA[human rights campaign]]></category>
		<category><![CDATA[TheCommunity.com]]></category>

		<guid isPermaLink="false">http://silveradotrailmedia.com/?p=67</guid>
		<description><![CDATA[We produced this video for TheCommunity.com&#8217;s upcoming human rights campaign. This is a pre-release cut. Anti-apartheid hero and one of the three most widely respected voices for human rights on the planet, Desmond Tutu took time to shoot this video during a family retreat. An experience of a lifetime for everyone involve. Directed by Jay [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.vimeo.com/10784070" target="_blank"><img src="http://silveradotrailmedia.com/wp-content/uploads/2010/08/tutu.jpg" alt="" title="tutu" width="360" height="205" class="alignleft size-full wp-image-68" /></a><span class="drop">W</span>e produced this video for TheCommunity.com&#8217;s upcoming human rights campaign. This is a pre-release cut.</p>
<p>Anti-apartheid hero and one of the three most widely respected voices for human rights on the planet, Desmond Tutu took time to shoot this video during a family retreat. An experience of a lifetime for everyone involve. </p>
<p>Directed by Jay Rodan.</p>
<p><a href="http://www.vimeo.com/10784070" target="_blank">See the video</a></p>
]]></content:encoded>
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		<title>Bono and Gorbachev</title>
		<link>http://silveradotrailmedia.com/2010/08/29/bono-gorbachev/</link>
		<comments>http://silveradotrailmedia.com/2010/08/29/bono-gorbachev/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 07:57:49 +0000</pubDate>
		<dc:creator>marywald</dc:creator>
				<category><![CDATA[broadcast]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Bono]]></category>
		<category><![CDATA[Gorbachev]]></category>

		<guid isPermaLink="false">http://silveradotrailmedia.com/?p=62</guid>
		<description><![CDATA[Produced for TheCommunity.com, the first episode of a proposed television series, What&#8217;s so hard about Peace? Bono interviews Mikhail Gorbachev about life in the Soviet Union, religious beliefs and what it feels like to have your finger on &#8220;the button&#8221;. Shot on Super 16 film. Directed by Davis Guggenheim. See the teaser.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.thecommunity.com" target="_blank"><img src="http://silveradotrailmedia.com/wp-content/uploads/2010/08/bono.jpg" alt="" title="bono" width="360" height="269" class="alignleft size-full wp-image-73" /></a><span class="drop">P</span>roduced for <a href="http://www.thecommunity.com" target="_blank">TheCommunity.com</a>, the first episode of a proposed television series, <i>What&#8217;s so hard about Peace?</i></p>
<p>Bono interviews Mikhail Gorbachev about life in the Soviet Union, religious beliefs and what it feels like to have your finger on &#8220;the button&#8221;. </p>
<p>Shot on Super 16 film. Directed by Davis Guggenheim. </p>
<p><a href="http://thecommunity.com//2010/01/bono-and-mikhail-gorbachev/" target="_blank">See the teaser</a>.</p>
]]></content:encoded>
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